Duration: 52 weeks full time (includes 16 weeks holiday)

Purpose: This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Job Opportunities: Sales Manager, Product Manager, Public Relations, Manager, Marketing Manager, Campaign Manager, Marketing Coordinator, Marketing Team Leader

Entry Requirements: Entry to this qualification is limited to those who:

Have completed BSB42415 Certificate IV in Marketing & Communication, and the following units (or equivalent competencies):

• BSBCMM411 Make presentations
• BSBCRT412 Articulate, present and debate ideas
• BSBMKG433 Undertake marketing activities
• BSBMKG435 Analyse consumer behaviour
• BSBMKG439 Develop and apply knowledge of communications industry
• BSBWRT411 Write complex documents

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have two years equivalent full-time relevant work experience.

• Year 12 or equivalent AND over 18 years old at the time of enrolment

International students: Minimum IELTS 5.5 or equivalent or an English proficiency of Upper-Intermediate level or above from any ASQA or NEAS accredited ELICOS provider.

Completion: Upon successful completion of this course you will receive a nationally recognised Diploma of Marketing and Communication (BSB50620). Students who do not complete all units may be eligible for
a Statement of Attainment in partial completion of a Diploma of Marketing and Communication (BSB50620).